capture28 | Chefs | Cooking

SAARTJ is a pop-up restaurant in the Louisiana city run by local Nigerian chef Tunde Wey who will be charging white customers $18 (£13) extra for their meal.


In 2013, a study found that the average household income of an African-American in the city was 54 per cent lower than that of a white person.

Customers have two price options to choose from. Either $12 (£8.66) or the suggested price of $30 (£21.66).


The standard price was available to all customers, while the suggested price was offered to white customers.

The pricing differential represents the wage disparity between black and white households in New Orleans.

The net profit collected from sales at the suggested price was redistributed to customers of colour.


Refusing to pay more comes off as anti-social and people don’t want to be judged for that.

People look on the other side of the till and see me standing there and they’re thinking that I’m judging them.

If they couldn’t pay a higher amount, they gave a me a list of caveats why they couldn’t.


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