This Colombian bar has the world's best hospitality.
27 August 2026 · 2:19 watch
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Discover how Alquímico in Cartagena, Colombia, secured the prestigious Michter’s Art of Hospitality Award 2026 by redefining service as an act of community care, sustainability, and staff investment.
Key takeaways
- True hospitality is an ecosystem of care that must support the team, suppliers, and community to succeed.
- Structuring menus around regional biodiversity creates a strong, unique identity that stands out globally.
- Direct relationships with rural producers guarantee unique ingredients and foster more resilient supply chains.
- Integrating social and community responsibility directly into your business model builds lasting brand loyalty.
Hospitality is often discussed in terms of slick service and polished glassware, but true operational excellence goes much deeper. For Jean Trinh, founder of Alquímico in Cartagena, Colombia, winning the Michter’s Art of Hospitality Award 2026 highlights a fundamental truth: great service begins with how you treat your ecosystem. For chefs and bar operators, this demonstrates that hospitality is not an isolated front-of-house metric, but a holistic cycle of care that extends from the staff and local producers directly to the guest.\n\n## Caring for the Core Team and Producers\nAt the heart of Alquímico’s success is a culture that prioritises its team and local networks. In the high-pressure environment of beverage and food service, staff retention and morale directly dictate the guest experience. Trinh’s model shows that treating staff with genuine care reduces turnover and fosters authentic engagement. This ethos extends to local agricultural partners. By establishing direct relationships with producers across Colombia, the venue secures high-quality, unique ingredients while supporting the rural economy. For operators, the lesson is clear: robust supply chains are built on mutual respect and fair trade, not just transactional purchasing.\n\n## Showcasing Biodiversity on the Menu\nHoused in a restored three-storey mansion, Alquímico uses its cocktail programme to educate and engage guests on Colombia’s vast biodiversity. Each floor offers a distinct experience, yet all are united by a focus on local flora. Chefs can take inspiration from this structured approach to menu development. Rather than importing standard global commodities, Alquímico highlights native ingredients, turning the menu into a narrative of terroir. This strategy requires rigorous research and development, but it establishes a unique selling proposition that cannot be easily replicated by competitors.\n\n## Social Responsibility as an Operational Pillar\nTrue hospitality does not stop at the exit doors. Alquímico’s response to regional challenges, such as establishing aid channels following natural disasters, proves that a modern hospitality business must be integrated into its community. This level of social responsibility builds immense brand equity and local goodwill. When operators align their business goals with community welfare, it creates a resilient, purpose-driven brand that resonates with both international visitors and local supporters.
Questions from the pass
Frequently asked questions
How does Alquímico define hospitality in its daily bar operations?
Alquímico defines hospitality as a comprehensive act of care that extends beyond guest service. It involves actively supporting the internal team, collaborating closely with local agricultural producers, and engaging with the wider community to create a sustainable and supportive ecosystem that naturally translates into exceptional front-of-house service.
How can a bar or restaurant showcase regional biodiversity effectively on a menu?
You can showcase regional biodiversity by researching native ingredients and building direct relationships with local farmers. Alquímico achieves this by structuring its multi-storey venue to highlight different Colombian ecological regions, proving that themed menu curation can educate guests while supporting local agriculture.
Why is supporting the internal team critical to winning hospitality awards?
Supporting your team is critical because the quality of hospitality is directly linked to staff well-being. When employees feel valued, supported, and respected, they deliver authentic, high-quality service. Reducing staff turnover also ensures consistency, which is vital for building a world-class reputation.
How does community aid relate to running a profitable hospitality business?
Community aid establishes a business as a vital local institution rather than a superficial tourist destination. By initiating support channels during crises, businesses like Alquímico build deep local trust and brand loyalty, which ultimately creates a resilient customer base and attracts socially conscious international travellers.
Original video by 50 Best. This overview is written independently by The Chef's Circle editorial desk — watch the original on YouTube.
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