Chef / channel
Singapore's leading digital food authority delivers raw, honest reviews and behind-the-scenes stories from across the Asian culinary scene.
Originating as a passion project by former bartender and food entrepreneur Seth, SETHLUI.com has evolved into Singapore's most read digital food publication. Alongside a dedicated team of passionate foodies, the channel brings their signature visual storytelling to life, capturing the vibrant culinary landscapes of Singapore and wider Asia. From bustling hawker centres to high-end dining, they offer raw, unfiltered reviews and behind-the-scenes restaurant narratives.
For the professional chef, SETHLUI.com serves as an invaluable finger on the pulse of South East Asian gastronomy. Their alternate-Saturday series, Food Finders, goes deep into local foodways, revealing the secrets of traditional street food masters and innovative restaurateurs alike. Viewing their content offers working chefs a genuine look at evolving diner expectations, regional flavour profiles, and operational realities in one of the world's most competitive culinary hubs. By bridging the gap between honest consumer feedback and authentic kitchen craft, this channel provides both inspiration and practical market intelligence for modern culinary professionals looking to expand their global palate.
Shorts from SETHLUI.com
Sixty-second clips — one idea, one trick, no preamble.
Questions from the pass
SETHLUI.com is Singapore's leading digital food authority. Based in Singapore, the platform produces video content focusing on the local and wider Asian culinary scene. They offer raw, honest reviews and behind-the-scenes stories, making it a useful resource for trade professionals looking to understand the food landscape and dining trends across the region.
The channel covers the Asian culinary scene, presenting raw, honest reviews alongside behind-the-scenes stories. Content ranges from short social videos highlighting scenic dining locations with greenery in Singapore to detailed features on specific establishments. They showcase diverse dining experiences, from local Singaporean food to specialised Japanese cuisine.
The video "24 Hours With A Japanese Izakaya Chef: Torasho Ramen & Charcoal Bar" offers behind-the-scenes insight into a professional kitchen. Chefs can observe the daily routines, prep work, and service operations of a busy Japanese Izakaya. It provides a realistic look at running a charcoal bar and ramen spot, highlighting practical kitchen management.
No, although SETHLUI.com is a Singapore-based authority and frequently features Singaporean dining spots, its coverage spans the wider Asian culinary scene. Their videos showcase a variety of regional styles, including Japanese Izakaya cooking and charcoal bar techniques, providing UK chefs with a broader look at operational styles and food trends across Asia.
SETHLUI.com produces raw, honest reviews and behind-the-scenes stories rather than polished promotional pieces. Their videos give viewers a direct look inside actual kitchens, such as Torasho Ramen & Charcoal Bar. This transparent approach offers working chefs a genuine perspective on different Asian culinary setups, menu items, and day-to-day kitchen operations.
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